A GLORIOUS RETURN TO THE BEAUTY REALM: MARC JACOBS AND COTY EXPAND LICENSE PARTNERSHIP TO BEAUTY
In a stunning comeback to the world of beauty, Marc Jacobs International has embarked on an exciting new venture. The renowned fashion powerhouse has entered into a magnified long-term agreement with Coty Inc. (NYSE: COTY), a global leader in the realm of fragrance, color cosmetics, and skincare. This collaboration will see the integration of Marc Jacobs Beauty into Coty's esteemed portfolio, marking a milestone in their enduring partnership.
For two decades, Coty Inc. has held the reins to Marc Jacobs Fragrances, securing a position as one of the largest beauty conglomerates worldwide. Sue Nabi, the CEO of Coty, expressed delight in broadening this already flourishing partnership, stating, "The expansion and continuation of our longstanding collaboration with the esteemed Marc Jacobs brand, now spanning two decades, stand as a testament to the ceaseless triumph of our alliance and the boundless possibilities the brand presents."
The synergy between Marc Jacobs and Coty has already achieved remarkable heights, particularly with the successful trajectory of Marc Jacobs Fragrances. The iconic Daisy Marc Jacobs and Perfect Marc Jacobs franchises have propelled these fragrances to secure a place among the top 10 female fragrances on a global scale. This triumphant journey sets the stage for the renaissance of Marc Jacobs' cosmetic line, which fans worldwide have ardently yearned for.
Eric Marechalle, CEO of Marc Jacobs International, shared his enthusiasm, stating, "Marc and I take immense pleasure in welcoming one of the most riveting categories of the Marc Jacobs brand into our enduring partnership with Coty." He further emphasized their commitment to bringing Marc's artistic vision to life, with Beauty playing a pivotal role in this endeavor.
Marc Jacobs Beauty made a resounding entry in 2013 through a partnership with Kendo Brands, capturing the hearts of trendsetting consumers. Its innovative formulations and iconic advertisements rapidly amassed a cult-like following. While this initial partnership concluded in late 2021, the impact of Marc Jacobs Beauty continued to resonate.
The legacy of Marc Jacobs' fragrances remains unparalleled. The Daisy Marc Jacobs fragrance stands as a crowning achievement, dominating the charts as the sixth-ranked fragrance globally. The embodiment of optimism and authenticity, Perfect Marc Jacobs, garnered similar success, becoming the most significant Prestige fragrance launch across key regions in 2020.
The essence of the Marc Jacobs brand seamlessly aligns with Coty's values, championing diversity, inclusivity, self-love, and self-acceptance. This harmonious foundation lays the groundwork for an exciting phase of growth and collaboration.
In addition to this, expanding Marc Jacobs' presence in the e-commerce landscape is a shared strategic priority. The recent opening of the brand's flagship store on LazMall, the premier e-retailer in Southeast Asia, exemplifies their commitment to providing unparalleled beauty experiences to millions of consumers worldwide.
In conclusion, the rekindling of Marc Jacobs Beauty under the wings of Coty Inc. heralds an era of elegance, creativity, and excellence. This partnership embodies the shared pursuit of beauty and self-expression, promising a dazzling array of beauty innovations that will undoubtedly captivate beauty enthusiasts around the world.
About Marc Jacobs International
Marc Jacobs International was founded in New York City, in 1984. The following year, Jacobs received the distinct honor of being the youngest designer ever to be awarded the fashion industry’s highest tribute: The Council of Fashion Designers of America (CFDA) Perry Ellis Award for New Fashion Talent.
With stores across the globe, Marc Jacobs International includes RTW and accessories, kids wear, multiple award winning fragrances and the bookstore Bookmarc.
www.marcjacobs.com
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in approximately 126 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet.Learn more at coty.com or on LinkedIn and Instagram.
Contacts
Investor Relations
Olga Levinzon, +1 212 389-7733
olga_levinzon@cotyinc.com
Media
Antonia Werther, +31 621 394495
Antonia_Werther@cotyinc.com
Source: Businesswire
