CELEBRATING BIG AND TALL MONTH WITH JOHNNY BIGG

image shot by Nick Urteaga @coastalflicks

Established in 2014 in Sydney, Australia, Johnny Bigg was born from a desire to provide the bigger and taller guy a stylish place to shop. Johnny Bigg has you covered from head to toe with on-trend, quality collections covering all bases from casual T-shirt and jeans, smart casual button-downs and chinos to formal trousers and blazers, in sizes up to 10XL.

Johnny Bigg has become one of the of the biggest supporting big and tall men’s brand. Finding clothing for bigger bodies continue to be a problem, even in the days when everyone claims to be inclusive. But Johnny Bigg continues to answer the call and solve a problem.

In September 2022, Johnny Bigg partnered with National Curves Day Inc. in a new campaign, “The Bigger Picture” During New York Fashion Week (founded by Big + Tall International Model and Influencer Cameron "Big Cam" Boyland, Big + Tall Model, and Voice Actor Brandon Madden,  Big + Tall Model and Creative Entrepreneur  Steven Green, and Big + Tall Fashion Model Soouizz Okeke).  This campaign aims to bridge the gap and pay homage to other Big + Tall movements that emphasize the same mission for the community, such as Big + Tall Model Darnell Graham (NCD Dapper Bomber of the Year 2017 and 2018)  #WeAreBigAndTall Movement. This initiative created a space for everyone to feel accepted no matter their sex, gender identity, race, or religion.

We caught up with Alexa Lundin, Head of Marketing and E-Commerce at Johnny Bigg for a one-on-one interview.

QSM: Who is Johnny Bigg? 

JB: Johnny Bigg is a menswear brand that specializes in big and tall men’s clothing. Our sizes are L-8XL and Talll LT-4XLT

image shot by Nick Urteaga @coastalflicks

QSM: How did you come up with the name?  

JB: Our creative branding agency came up with the name as we wanted something that had a personality and also spoke to our target audience.

QSM: How would you describe Johnny Bigg to someone who has never heard of your brand?

JB: Johnny Bigg is about offering big and tall men head to toe fashion so that they not only look good but feel good, feel sharp and feel comfortable no matter the occasion!

QSM: What made you create fashionable looks for the Big + Tall community?  

JB: We identified that no other brands were designing modern fashionable clothing for big and tall men so wanted to help make a difference through providing this for them and enabling them to feel confident every time they step out the door!  

QSM: I notice that you have a few stores in Australia. Do you ever see opening a storefront in the USA?  

JB: At present we are not planning on opening our own standalone stores in the USA however we do also sell on Nordstroms website. 

QSM: How did you think your work at Johnny Bigg has evolved since starting your brand in 2014? 

JB: We continue to look at the fashion trends and push the boundaries with style that is relevant for him whilst always listening to what our customers’ needs and wants are too. We have also shifted our marketing campaigns to reflect the lifestyle of big and tall men. 

QSM: What inspires your aesthetic? 

JB: We aim to provide on trend fashion, that is modern and appropriately tailored for his size.  

QSM: What new for Spring/Summer you can share with the QSM family? 

JB: We have some fun co-ord sets which are always a winner for customers. In addition. we are introducing a new eco-friendly and moisture wicking Lyocell shirt – great for warm summer days. And lastly new smart premium tees which look great paired back with a blazer or a suit for a relaxed confident look.

QSM: Do you ever think about designing for curvy and plus-size women? 

JB: We are specialists in menswear and are not planning to launch a womenswear collection or brand. 

QSM: What do you think about January being declared as Big + Tall month? 

JB: We believe this is a great opportunity to champion big and tall men.   

QSM: Do you think in the future that Johnny Bigg would collaborate with an indie fashion designer?  

JB: Never say never! 

QSM: Anything you can share that is coming up next for the brand?  

JB: We have some exciting collaborations lined up for 2023 so watch this space!

So you may be wondering who the fine ass men in the pictures are. Well guess what? We got some more for you.

To read more about Big Cam, click here

To read more about Corey, click here

To read more about Korren, click here