UNVEILING THE EMPOWERING JOURNEY OF IYA THOMAS:

REDEFINING BEAUTY STANDARDS AND CHAMPIONING BODY POSITIVITY

In a world often shaped by narrow beauty ideals, Iya Thomas emerges as a beacon of inspiration, shattering conventions and breaking down barriers. A remarkable woman of substance and spirit, Iya's life story unfolds like a triumphant anthem in the ever-evolving narrative of body positivity. Her brainchild, Shapely LLC., not just an event platform, but a movement of empowerment, stands testament to her profound commitment to transforming societal norms and fostering self-love for all body types.

Illuminating a Path of Empowerment

Iya's story is a testament to resilience and the power of self-discovery. In the midst of adversity, having just embarked on a new chapter of her life in 2012, Iya was grappling with self-doubt, body image issues, and the aftermath of a broken relationship. It was during this challenging period that an unexpected Google search unveiled a world-altering opportunity—an invitation to a plus-size cruise. Embracing the unknown with a mix of hope and uncertainty, Iya stepped on board, unaware that this voyage would chart a new course for her life.

Steering the Tide of Change

As the cruise unfolded, so did Iya's transformation. Amid the camaraderie of newfound friends and the embrace of a like-minded community, Iya's self-worth found its foothold once again. The journey marked the turning point, igniting a spark within her to redefine her purpose. The foundation of Shapely was laid, stemming from Iya's unyielding desire to challenge conventions and to give others the support she had found. 

The Genesis of Shapely: A Tale of Roots and Aspiration

Hailing from Caribbean descent, Iya Thomas carried a distinct perspective on body image, one less plagued by the common terminologies of "plus size" and "fat." In the vibrant tapestry of Caribbean culture, she was lovingly referred to as "fluffy" and "shapely." Drawn to her roots and eager to pay homage to her heritage, Iya christened her endeavor "Shapely Events." What began as a platform to list plus-size events burgeoned into a movement that transcended its origins, embracing a broader mission of inclusivity.

Empowerment Through Entrepreneurship

At the heart of Iya's journey is a dedication to entrepreneurship that echoes her ethos of social service and accessibility. Through her ventures, she has not only forged a path of economic independence but has also become a symbol of advocacy for those often sidelined by societal norms. Her remarkable accomplishments have not gone unnoticed, garnering recognition from esteemed figures like Congressman Anthony D'Esposito and Senator Patricia Canzoneri-Fitzpatrick. 

Voices United: From Strangers to Allies

Iya's evolution as an entrepreneur found a powerful companion in the world of media. What began as an outreach to strangers through the lens quickly blossomed into a community of friends, supporters, and fellow advocates. Her candid sharing cultivated connections, leading to partnerships with renowned brands like NordicTrack, Lane Bryant, and Ashley Stewart, reaffirming the reach and influence of her message.  

A Sanctuary of Expression: Snap Scene Studios

Continuing her crusade for accessible expression, Iya established Snap Scene—an innovative studio in Lynbrook, NY, that bridges the gap between media production and inclusivity. More than just a studio, Snap Scene represents Iya's unwavering dedication to amplifying underrepresented voices and providing a space where diverse narratives are celebrated.  

Embarking on a New Paradigm

Iya Thomas, a visionary entrepreneur, storyteller, and advocate, has traversed a journey defined by resilience, empowerment, and unwavering dedication. Through Shapely, she has sparked a revolution that challenges the very fabric of beauty standards and empowers individuals to claim their narratives unapologetically. As she continues to champion her community and break molds, Iya redefines the meaning of success, proving that embracing one's true self is the ultimate measure of living a fulfilled life—a life that is not bound by size, but defined by boundless aspirations.  

A Visionary Partnership: Shaping Ideas with Latoya Burris

While Iya Thomas is undoubtedly the visionary behind Shapely Events, her journey of transformation and empowerment isn't navigated alone. At her side, working in harmonious synergy to bring ideas to vibrant life, is her trusted Art Director, Latoya Burris. Together, they breathe life into the mission, each contributing their unique perspective to the movement's tapestry of empowerment.

Get To Know Iya

QSM: Can you tell us about the pivotal moment or experience that led you to found Shapely? How did you come to the realization that you wanted to challenge societal norms and perceptions of the plus size body?

Iya: In 2012 I attended my first plus size event, it was a cruise. I engaged in activities like ziplining, hiking and captured several images of me being active. People were shocked at the imagery, noting that they really don’t see plus size bodies doing these types of activities. That’s when I realized I wanted to highlight all the great things plus size people and the plus size body can do.

QSM: Shapely started as a platform for listing plus size events and has since expanded its impact. How did you transition from event listings to creating a space that supports and empowers the plus size community in various ways?

Iya:  I became my own guinea pig and billboard. I tried several things; some were successful and some weren’t but I was happy with each experience. While engaging in these activities, I always made sure to hit the record button. Viola Davis once said that representation is a manifestation of your dreams. I figured, if people saw me do it, they’d believe they can do it also. I then took the things people most responded to and created an opportunity for them to engage in those same activities. People enjoyed seeing me ski, Shapely Ski was then created. People enjoyed my workouts, Fat and Active was then created.

QSM: Your journey led you to embrace media and open Snap Scene, an access-forward studio. Can you tell us more about Snap Scene, and elaborate on how Snap Scene extends your passion for media and provides a space for fostering creativity and empowerment?

Iya:   Snap Scene is a selfie and visual arts studio that is truly accessible and reflective of the times. Patrons are provided with various backgrounds and booths they can relate to regardless of race, size, age or ability. In running Shapely, I noticed that we often needed a space to create. More often than not, we did so from my home. When designing Snap Scene I kept creators in mind. Snap Scene has a 500 square foot workshop area that creators of all kinds can utilize.

Little known fact, I worked my entire professional career in Social Services. One of my biggest issues was finding a safe space for the intellectually disabled. Noticing that the field itself faced that same challenge, I decided to create one. We made it a point to keep the underserved population in mind by offering workshops and ensuring that Snap Scene is not only accessible by the legal standard, but access forward.

QSM: As a serial entrepreneur, you've received recognition from various esteemed individuals and entities. How do you incorporate your values of social service and access into your entrepreneurship, and what role do these values play in your business endeavors?

Iya:  To be honest, my values are built in. As I’ve dabbled here and there and been presented with several opportunities, I’ve also realized that my values are nonnegotiable. In my eyes, everyone is worthy of being seen, heard, and reasonably accommodated. I am constantly auditing spaces whether I consciously want to or not, at this point it’s automatic. I make it a point to do business with those that are plus size friendly and access forward, within reason. I further don’t do business with those that don’t treat people well. When it comes to spending my dollars, I spend with people and businesses I identify with. Lastly, I believe in eating lobster with the same people you ate tuna with. I want us to win together, I want us to come up together. If I need something that I know a friend or acquaintance specializes in, I reach out to them.

QSM: It's impressive that you've collaborated with brands like NordicTrack, Lane Bryant, and others. How do you ensure that your collaborations align with your brand's mission and contribute to the empowerment of the plus size community?

Iya:  I always consider the reason they reached out to me, and what the ask is. For the most part, the consideration is simple. Brands typically have a pretty good gauge on who I am and what I stand for based on the media I produce. For the more questionable requests, I simply inform them that what they’re asking for goes against the brand’s standards. Lastly, if I obtain a request and notice that what I’m contributing towards is not diverse enough, I’ll state that as well.  

QSM: Many people find it challenging to overcome societal stereotypes and pursue their happiness without letting external factors define them. What advice would you give to individuals struggling to break free from these stereotypes and live life on their own terms?

Iya:  Carry out your mission with blinders on. It’s easier said than done because we’re human and we want to read the comments, messages etc but I say don’t. I also find it easier to communicate with total strangers and acquaintances as opposed to my close friends and family. I find that strangers are more willing to support you objectively. I don’t make content for the people I know; I make it for the people I don’t. More often than not, I’m able to convert those strangers into customers and/or audience members. Many of them then become some of my biggest supporters. To sum it up, dance like nobody's watching.

QSM: Shapely has evolved significantly since its inception. What future initiatives or projects do you envision that will continue to redefine societal norms and perceptions of the plus size body?

Iya:  We will continue curating events such as our Big Brunch and Party Bus which each occur twice annually. Shapely Ski will also be returning at the start of 2025 and we will continue our meetups via Shapely Social Club. As we enter more of the public speaking, and media corresponding space, we’ll make it a point to highlight all the amazing things that too often go overlooked.

QSM: Your story is one of resilience and empowerment. Looking ahead, what legacy do you hope to leave through Shapely and your advocacy efforts for the plus size community?

Iya:  I would hope people are inspired to be kind. The world is already hard on us. We are often ostracized, marginalized and categorized. Typically, anything that doesn’t fit the pear or hourglass shape, is overlooked. I hope that through Shapely and my advocacy, people will feel seen regardless of size or body type. Lastly, I would hope more people are inspired to give what they can with the understanding that the giving isn’t always monetary. Sometimes it’s a service, a meal, or the effort of simply spreading the word.

Read more about Latoya Burris here.

All images shot by Philip Drew @photosbypdrew