SWIMSUITS FOR ALL LAUNCHES FIRST-EVER SWIMSTAR ALL STARS CAMPAIGN FEATURING PLUS-SIZE ICON DENISE BIDOT
Left to Right: Models Brittany Wilborn, Denise Bidot, Camryn Henry and Sharon Clawson
Swimsuits For All, a leading inclusive swimwear brand, proudly announces its inaugural SwimStar All Stars campaign, spotlighting the renowned plus-size model and brand ambassador, Denise Bidot. This exciting collaboration marks almost a decade since Denise's groundbreaking "Beach Body, Not Sorry" campaign in 2015, which featured unretouched photos and videos championing unapologetic confidence.
In a nationwide search, Denise Bidot and Swimsuits For All sought to discover the next wave of swimsuit models, encouraging participants to share their personal stories to inspire women of all backgrounds, shapes, and sizes. The winners, Brittany Wilborn, Camryn Henry, and Sharon Clawson, were selected and invited to Harbour Island in January 2024 for an exclusive photo shoot with Denise and the internationally acclaimed photographer and director, Ben Watts.
“This campaign is a unique celebration of plus-size models and an opportunity to foster support, empowerment, and shared knowledge,” says Denise Bidot. “The energy on set was inspiring, and I was honored to share the tips and tricks I’ve learned throughout my career. Opportunities like this are rare in the industry, and it’s been a privilege to bring this campaign to life with the amazing team at Swimsuits For All.”
During the shoot, the models showcased Swimsuits For All’s 2024 collection, featuring:
Feel-good Fits: Designed to address common concerns such as tummy bulge, fit issues, and lack of support, these swimsuits incorporate Power Mesh for a smooth, flattering look, and adjustable straps and ties for a custom fit and varied bust support.
Bold Prints & Colors for Summer: This collection highlights vivid neon hues and tropical motifs, adding excitement and personality to beach and poolside looks, perfect for those wanting to make a style statement.
Liquid Shine: Introducing a glossy, liquid-like finish to the swimwear fabric, the Liquid Shine collection offers edgy, eye-catching looks in multiple silhouettes, including bikinis, ensuring standout style.
Bikinis that Suit You Best: The Mix & Match Bikini collection allows for personalized swimwear outfitting with six colors across six different silhouettes, ensuring the perfect look for lounging by the pool or soaking up the sun on the beach.
The SwimStar All Stars campaign goes beyond showcasing inclusive swimwear designs; it’s a celebration of women uplifting one another in an industry often marked by competitiveness. The week-long shoot included one-on-one sessions with Denise and group discussions about the evolving future of plus-size bodies in swimwear and fashion.
“This campaign transcends traditional notions of body positivity and representation in the swim and fashion industries,” says Senior Director of E-Commerce & Marketing, Jordan Hauser. “It’s about telling the stories of powerful women that represent our diverse customer base. We hope to build a movement where authenticity reigns supreme and women find strength in unity. We are thrilled to be doing this alongside one of the industry’s best.”
The Summer 2024 swimwear collection is now available. For more details about Swimsuits For All and the SwimStar All Stars campaign, visit www.swimsuitsforall.com.
About Swimsuits For All
Swimsuits For All believes summer is more than a season; it’s a feeling. Embodying a 74-degree state of mind all year long, Swimsuits For All designs exclusive swimsuits in sizes 4-44 for every swim adventure. As the online swimwear leader since 2005, Swimsuits For All is known for superior construction, expert fit, and innovative designs. Through perfect-fitting swimwear catered to every body, Swimsuits For All inspires women of all ages, shapes, and sizes to be confident, carefree, and love the swim they’re in. For more information, visit swimsuitsforall.com or follow on Instagram.
About FULLBEAUTY Brands, Inc.
FULLBEAUTY Brands, Inc. is the industry leader in extended sizes and a pioneer in size-inclusive fashion for plus-size women and big & tall men. With a mission dating back to 1901, the company continues to serve the plus-size customer over 120 years later. The FULLBEAUTY Brands family includes premier fashion websites like OneStopPlus®, Catherines®, WomanWithin®, Jessica London®, Roaman's®, SwimsuitsForAll®, Ellos®, and more, collectively offering over 100 individual brands.
Media Contact: s4a@829llc.com
SOURCE Swimsuits For All
