15 BLACK-OWNED BRANDS AT TARGET YOU CAN SUPPORT WITHOUT SHOPPING AT TARGET
Target has long been a retail giant known for its wide array of products, including a significant number of Black-owned brands. However, the company has recently rolled back some of its Diversity, Equity, and Inclusion (DEI) initiatives, sparking outrage among consumers who feel that corporations should maintain their commitments to marginalized communities. Many are now calling for a boycott of Target, but this presents a dilemma: What happens to the Black-owned brands on Target’s shelves that still need our support?
The good news is that you don’t have to stop supporting these businesses just because you stop shopping at Target. Many of these brands have their own websites where you can shop directly. Below, we break down what DEI initiatives are, why they matter, and 15 Black-owned brands you can continue supporting—without stepping foot in Target.
What Are DEI Initiatives, and Who Do They Protect?
Diversity, Equity, and Inclusion (DEI) initiatives are organizational frameworks designed to promote the fair treatment and full participation of all people, particularly groups who have historically been underrepresented or subject to discrimination based on identity or disability. These initiatives aim to support underrepresented groups—including Black, Indigenous, and People of Color (BIPOC), women, LGBTQ+ individuals, and people with disabilities—by providing equal opportunities in employment, leadership, and business partnerships.
For years, corporations like Target have touted their DEI programs as a way to uplift marginalized communities. These initiatives helped bring Black-owned brands into major retail spaces, ensuring that they had access to customers and opportunities that were historically denied to them. However, with Target scaling back these efforts, many feel betrayed and are choosing to withdraw their support. But rather than abandoning Black entrepreneurs, we can pivot and support them directly.
15 Black-Owned Brands to Support Directly
If you’re looking for a way to continue supporting Black entrepreneurs while boycotting Target, here are 15 Black-owned brands that you can shop from directly on their websites:
Myles Comfort Foods – A delicious way to bring nostalgic, homemade flavors to your kitchen.
McBride Sisters Wine Company – The largest Black-owned wine company in the U.S., offering premium wines with a focus on sustainability and inclusivity.
Fresh Dolls – A diverse doll brand that promotes positive representation for Black and Brown children.
Healthy Roots Dolls – Dolls designed to celebrate natural hair and teach young Black girls how to care for their curls.
Cards For All People – A fun and inclusive card game company featuring Black culture-focused trivia games.
Afro Unicorn – A lifestyle brand that celebrates Black girl magic with apparel, accessories, and toys.
More Than Peach – A crayon brand created by a young Black entrepreneur to promote inclusivity in art.
HBCU Culture Shop – Apparel that celebrates the rich history of Historically Black Colleges and Universities (HBCUs).
Be Rooted – A stationery brand that creates beautifully designed notebooks and planners for women of color.
Rochelle Porter Design – Sustainable fashion and home decor featuring vibrant, bold patterns.
Donna’s Recipe – Haircare products co-founded by actress Tabitha Brown, focusing on natural ingredients.
A Dozen Cousins – A brand that brings authentic, ready-to-eat soul food and Latin American flavors to your kitchen.
Scotch Porter – A premium grooming brand for men, offering beard care, skincare, and haircare products.
Black Girl Sunscreen – Sunscreen specifically formulated for melanated skin, free of harmful chemicals.
Pattern Beauty – A haircare brand founded by Tracee Ellis Ross, catering to curly, coily, and tight-textured hair.
More Black-Owned Brands to Explore
These 15 brands are just the beginning. There are many more Black-owned businesses that were stocked in Target but can be supported directly. If you're looking for an even more comprehensive list, check out Shoppe Black, which has compiled a list of Black-owned brands at Target: https://shoppeblack.us/black-owned-brands-at-target/.
The Power of Direct Support
While large retailers provide exposure and accessibility, shopping directly from Black-owned brands ensures that your money goes straight to the business owners, allowing them to thrive despite corporate cutbacks. With DEI programs under attack, consumer support is more critical than ever. By making a conscious effort to support these brands directly, we can continue uplifting Black entrepreneurs and keeping their businesses strong—no Target required.
So, the next time you're looking for haircare, food, home decor, or toys for the kids, skip the big-box stores and head straight to these Black-owned brands' websites. Your support makes all the difference.
